General Manager of White Spirit Giant Wuliangye Zhu Zhongyu Visited Dragon Seal Wine Museum

?On Nov.28^th,Deputy General Manger of Wuliangye Group Co.,Ltd. Zhu Zhongyu and Deputy Director of Marketing Dept. Chen Jialin,Director of North China Office Gonghua,Deputy Secretary General of China National Association for Liquor and Spirits Circulation Chen Dejin,Director of the national marketing center of People Digital Technology Industry Co.,Ltd. Of People’s Daily Lin Chaoyu who are accompanied by President of Lucky Horse Group Lin Jianguo and General Manager of its North China Marketing Center Lin Zhongwei visited Lucky Horse’s holding company Beijing Dragon Seal Wine Company with the history of 103 years and DragonSealWineMuseum.

The team leaded by Deputy General Manager of Zhu Zhongyu listened attentively to President Lin Jianguo’s introductions about the history of Dragon Seal,evolution,culture creativity and idea of the building of the wine museum.They also entered the 18 meters underground wine cellar which was built in 1956.Zhu Zhongyu highly praised the rapid development of Lucky Horse in recent years. He also expressed that the excavation of wine culture and the idea and way of propagation in wine industry can be used for reference by spirit industry. During the warm discussions and communications,Zhu Zhongyu pointed out that beverage industry should cope with the great changes in environment and completely change idea,focus on market and consumers,meet the different needs of consumers with products of high quality and reasonable price and top level service.Meanwhile there’re many opportunities among the period of market adjustment,manufacturers with good brands and merchants with powers,sales channels and resources can operate with each other and create more opportunities.

President Lin also made detailed introduction about Lucky Horse’s “decade of sword” --Shanghai Lucky Horse International Wine Culture Center.President Lin said the first project of Shanghai Lucky Horse International Wine Culture Center has an area of 192 thousand square meters.It integrates the upstream and downstream resources in beverage industry,accumulates brands at home and abroad,creates platform for international wine culture exchange and wine trade with the new strategic view of servicing beverage industry and creating value for industry and consumers. President Lin also invited Mr. Zhu and his team to come to visit Shanghai Lucky Horse International Wine Culture Center.Zhu Zhongyu accepted Mr. Lin’s invitation and he also invited Mr. Lin to attend Wuliangye distributorship meeting held in Yubin on Dec.18th and further discuss the relative cooperation between Wuliangye and Lucky Horse.

Photo of President Lin and Deputy Director Chen Jiali