On May 11, Chairman of Lucky Horse Group—Lin Jianguo shared his view on the pain points of attracting investment at the online summit forum for the Release Conference of Chinese Wine Market White Paper.

With the change of consumption pattern, the sales model of Lucky Horse has also changed. Due to the influence of the Internet, there’re diversified channel forms, and the change from winery—platform---consumer will become an important trend. Therefore, the brand owner, platform or service provider all will face significant pressure and survival problems with their own pain points.

With many years of development, base on group resources, we actively promote international exchanges and cooperation in wine culture, in order to provide better service for producers and consumers, we create an international wine culture exchange platform and wine trade distribution platform---“WorldWine & SpiritsExhibitionPark”. In the future, we will combine the national hard and soft resources of Lucky Horse Group, and use our WorldWine & SpiritsExhibitionPark as a platform to help all colleagues in the wine industry, such as brand owner, platform and service providers, to solve the pain points of investment attraction and create diversified opportunities for cooperation. Lucky Horse will offer and fully release years of industry experience and superior resources, through the ten main functions of WorldWine & SpiritsExhibitionPark, share the value chain, detail classification and learn from each other to overcome the difficulty with the elite peers, and jointly embrace the historic opportunities.?

WorldWine & SpiritsExhibitionPark

Shanghai is a modern city of international economical, financial, trade and shipping center, is the window of China for the world and known as “the Paris of the east”, from the global perspective, we should view China's development from international perspective, and China’s development witness the world’s development, Shanghai undertakes the mission of platform construction and grasps the development pace of The times. Thus WorldWine & SpiritsExhibitionPark locates in Shanghai's great Hongqiao business district.

WorldWine & SpiritsExhibitionPark has a total construction area of 500,000 square meters, and the first phase of 200,000 square meters has been completed and put into operation. The project has ten main functions and eight core values, include World Wine & Spirits Museum, World Wine Culture Street, Customized Brand Pavilion, Quadrangle Courtyard, Wine Culture Theme Business Hotel, VIP Special Cellar, Wine Culture Theme Park, Catering Street of different countries, customs bonded warehouse, wine city, the Belt and Road Initiative of Beijing Zhongguancun, Bird’s Nest Culture Center and Guarantee Union of Lucky Horse etc.

Chairman Lin Jianguo said that usually there’re three stages for the development of wine enterprises: from the establishment of a brand, to consumer recognition, occupy the end market, and then to the full competition market, seeking new change and breakthrough. In the current fragmented wine market, suppliers play a crucial role, which determines whether the products of the trade have core advantages. In addition, with the development of the industry, the future will be guided by culture, culture brings the development of business, business attracts investment, and in turn investment will promote the development of industry culture, forming a healthy development loop. From the perspective of the whole industry, in the future, brand owner, platform and service provider are the three keys, and the platform to connect brand and service is the focus of development.

Here, we’d like to invite the famous brands of the domestic top 12 wine regions, wine industry partners and more friends to join us with preferential policies, also sincerely invite people with great ambitions to join the cooperation and share the future.