On July 5, 2023, a high-level industry event "China Alcohol Golden Honor Award" annual ceremony was held in Qingdao, Shandong Province. The "2023 Alcohol Industry Innovation Trend Conference" award ceremony was held on July 6, Lucky Horse Group was awarded "Top 50 China Alcohol Merchants of the Year" for its pioneering innovation and outstanding performance. At the same time, Mr. Lin Jianneng, Vice president of Lucky Horse Group and General Manager of the Beverage Division, stood out with his determination for forging ahead, and was awarded the “China (Alcohol Industry) Circulation Leader of the Year".

?“The indelible toughness and vitality are the background color of the alcohol industry. “With the aim to pay tribute to the industry's persistent backbone enterprises and leading figures, and to find the most vigorous vitality of China's alcohol industry with the power of example, the organizer of the 2023 China Alcohol Industry Golden Honor Award, together with wine maker media, CWE and upstream and downstream forces, jointly launched the " Top 50 China Alcohol Merchants of the Year" and " China (Alcohol Industry) Circulation Leader of the Year" award ceremony.

In order to find the " Top 50 China Alcohol Merchants of the Year" and "China (Alcohol Industry) Circulation Leader of the Year", after one year of planning, six months of preparation, two months of research, the organizing committee respectively visited Shandong, Henan, Guangdong, Fujian, Anhui, Hebei, Zhejiang, Jiangxi 8 provinces, searched and carried out all the information of wine enterprises and their responsible persons from another 12 provinces and 2 municipalities directly under the central government, combined with the strong assistance and nomination of provincial and municipal associations, put together a list of candidates.Subsequently, the centric team of Wine Maker Media conducted research, review, screening and ranking on the list, collected varies data of each nominated and recommended wine enterprises and leaders, including but not limited to core indicators such as revenue scale, development status, market reputation, agent brand, distribution area etc. With an objective and fair attitude, pragmatic investigation to select and publish the list, build the credibility of the list, and finally determine the winners.The reason why Lucky Horse Group can stand out in such a fierce and rigorous selection depends on President Lin Jianguo's adherence to China's alcohol industry and his determination to promote the development of the industry in the past 35 years; depends on his keen industry prediction, from his business philosophy of "operating brand, establishing brand, creating brand" for the stable development stage; depends on the comprehensive strength of the platform construction, to create a five-in-one wine value industry chain platform, forming a strong support for the integration of manufacturers; depends more on the diversified development of Lucky Horse Group, the economic strength to guarantee the development on the rapid trend adjustment.

Lin Jianneng, Vice President of Lucky Horse Group and General Manager of Beverage Division, has determination and acute insight under his gentle and elegant appearance. Under his leadership, the Beverage Department of Lucky Horse Group has four major zones in the whole country for strategic development: Shanghai in East China, Chengdu in the west, Fujian in South China, and Beijing in North China as the most important core market. We have more than 10 years of close cooperation with over 100 medium and large customers in the whole country, covering catering, circulation, supermarkets, group buying, special channels and other distribution channels, and we have more than 100,000 direct sales outlets, our advantages in senior sales team and unified operation is good for nationwide product promotion.

When the sauce-flavor liquor is still a hot pursuit in 2020, Vice President Lin Jianneng targeted the Fen-flavor liquor market with a forward-looking vision, predicted the Fen-liquor flavor will become popular in 3-5 years. He made the market layout arrangement in advance. In 2021, we reached an in-depth cooperation with Fenjiu Group to develop the "Vintage navy blue double-ear ?bottle Fenjiu" shaped like ancient bronze flat pot, based on the four marketing centers, and rapidly launched sales expansion in the whole country. In 2022 the revenue of Fenjiu reached more than 26 billion Yuan, double-ear bottle Fenjiu as a member of the Fenjiu family, Lucky Horse has the honor to welcome the arrival of the era of Fen-flavor liquor. We believe 2023 will be another good year.

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Adhering to the business philosophy of "good brand I manage, good quality I own", Lucky Horse has reached cooperation with major well-known domestic distilleries, and has successively launched high-end liquor such as "Jiudao", "Dijiao old liquor", "Yinghe", "Liquor Collection of Wine & Spirits Museum", and "Maotai Town Vintage Liquor" with innovative and unique thinking, upgrading product structure and expanding marketing innovation results. The brave will win in the fierce competition and we are all striving for growth. Vice President Lin will lead us forward ahead.

During the award ceremony, there is a private and high-level targeted invitation, which only the winner of the "China (alcohol industry) circulation leader" can participate in. Under the leadership of famous economist Jia Kang, the 30 top alcohol merchants in China had a brainstorming session for 3 hours. After that, what will be the far-reaching impact on the future of China's alcohol industry? Will the development strategy of Lucky Horse have a new transformation and leap? Let's wait and see!

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2023，the turning year

We believe Vice President Lin will lead the team,

Overcome all difficulties with determination，

Take the lead with bravery，

Break boundaries with a desire to change，

Create new glory with lofty attitude！