It is spring again, the 108th China Food & Drinks Fair is held. Chengdu in April is particularly lively among the crowds. Do not know since when, the spring and the city is linked together, she is so hot and enchanting, so hospitable and enthusiastic, people gather to the city, the city is immortal for people.

On the afternoon of April 9, 2023, Annual Top 100 China Alcoholic Drinks Enterprises list release ceremony and 2023 Brand Marketing Innovation Forum sponsored by China Alcoholic Drinks Industry magazine and www.zgnjw.com was held in Metalife Grand Hotel, Chengdu. Mr. Lin Jianguo, President of Fujian Lucky Horse Group, was invited to attend this event and had a pleasant talk with Wang Qi, Executive director of China Alcoholic Drinks Association and other leaders in the VIP hall. The event gathers numerous friends and is a high-level industry meeting.

As the mainstream media in the domestic alcoholic drinks industry, China Alcoholic Drinks Industry magazine selects the Top 100 China Alcoholic Drinks Enterprises every year to recognize their outstanding performance in the industry. In the selection of China's Top 100 Alcoholic Drinks Enterprises (circulation) in 2022, the selection criteria of circulation enterprises include market share, sales volume, brand awareness and operation and management ability. Lucky Horse Group stood out with excellent performance and was awarded the honor of "Top 100 China Alcoholic Drinks Enterprises (Circulation) in 2022", which fully reflects its leading position in the market.

Founded in 1988, Lucky Horse Group has evolved from a channel distributor, brand developer, terminal self-builder, integrated industry platform service provider, into a large enterprise group of cultural inheritor. In 2010, Lucky Horse alcoholic drinks industry was awarded the honorary title of the first model enterprise of good alcoholic drinks by China National Association for Liquor and Spirits Circulation. Over the years, adhere to innovation and development, Lucky Horse Group has been recognized by the market and won the trust of customers.

In the event, President Lin shared his successful experience of wine marketing with everyone. He summarized his business philosophy and marketing rules of different stages in short and simple language. In the past, he said, the marketing philosophy was "manage brand, establish brand, create brand," and the principle was "If you have brand, distribution channel and consumers, you win the market share.” As early as 1996, when Lucky Horse’s liquor business was flourishing and wine was not in vogue in China, in response to the national initiative to promote domestic wine, we took the cultivation of national health consumption demand as the guidance, fully participated in the operation of "Great Wall" wine, successively obtained the exclusive distribution rights in Fujian and Southwest China, and made some achievements.

However, nowadays, the market has undergone great changes, and the consumption pattern has also changed accordingly. We should timely adjust our marketing strategies to cope with the diversification of consumer demands and the trend of consumption upgrading. Brand marketing will gradually transform from traditional mode to digital, personalized and social marketing. By using advanced technologies such as big data and artificial intelligence, enterprises can gain better insight into consumer needs, achieve precision marketing and reduce marketing costs. In addition, it is also necessary to build a new platform of time significance. Thus, more than ten years ago, I built a 500,000 square meters World Wine & Spirits Exhibition Park in Shanghai. The park is not only a platform for the exchange of world wine culture, but also a platform for distribution of wine trade, and also an ecological platform for the integration and coexistence of factories, businesses and consumers. Lucky Horse Group is also willing to continuously release the advantageous resources accumulated over the years, and share the fruitful achievements with all, we believe "brand gathers partners and career gathers talents".

The steady development of Lucky Horse Group in the fierce market competition depends on President Lin’s great faith in the alcoholic drinks industry, our huge market shares and complete market layout, Lucky Horse Group takes Shanghai, Beijing, Chengdu and Fujian as four centers to cover the whole country, establishes a marketing network by combining online and offline channel strategy, forms a modular, specialized, productized, diversified and differentiated business model, and builds Lucky Horse . Jiudao Pavilion. At present, Lucky Horse . JiuDao Pavilion is about to set up in cities and provinces of the country at an astonishing speed.

In short, achievements belong to the past, and the future lies in creation. Lucky Horse Group will stay true to its original intention and forge ahead, and embark on a new journey in the next decade. There’re good opportunities and we’re full of confidence in development, in pursuit of excellence, we are always on the road.