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On the afternoon of Mar.25^th 2014,at the Celebrity Ruicheng Hotel-Chengdu Sichuan, a special event attracted high attention from the beverage industry.

The special lies in the following two aspects:

First,under the background of industrial adjustment,the industry are looking for direction,aim and path.This event provides a new path for the industry and it’s very exciting.Secondly,the event is of high standard and great scale.Though it’s a press conference,there’re many distinguished guests,leaders from domestic associations,such as Vice-chairman and Secretary General of Liquor Specialty Committee of China Food Industry Association Mayong, Chairman of China Non-staple Food Circulation Association He Jihong, Vice-chairman & Secretary General of China National Association for Liquor and Spirits Circulation Liuyuan, winemaking experts Shen Yifang who’s the leading magnate in liquor industry. There are also many famous wine brand companies,large enterprises and great vintners both domestic and abroad,such as Maotai,Wuliangye,Luzhoulaojiao,Yanghe,Fenjiu,Gujing,Xifengjiu,Songhe,King’s Luck,Yingjiagongjiu,Hetao,COFCO,Shoudujiuye,Jiuguijiu,Jiuzhongjiu,German Henkell & Co.Sektkellerei Kg, French Camus, Australian Agriculture Union, Australian PMI Investment Group, Chile VSPT etc. This is a rare international grand meeting of culture exchange and collision of ideas.

New future of Chinese spirit seen from international vision

At the scene of Press conference & signing ceremony of Lucky Horse International Wine Culture Center,President Lin Jianguo expressed his idea from economic situation and national policy.He thinks that there’re three aspects of policy closely linked with wine industry.First,the Party’s Central Committee had put forward to deepen opening to the outside world and expand the future development.Second,the Party’s Central Committee had put forward to promote the new urbanization and deepen reform of supporting policy system. Third,put an end to extravagance and restrict “Three Consumption”(public service vehicles,public money to eat and drink,free medical),advocate rational consumption and regain the hardworking and thrifty virtue of Chinese nation.

Then Mr. Lin Jianguo expressed his idea about the spreading of Chinese wine culture.He thinks that culture is the most important soft power of a country and nation. About the alcohol circulation, Ministry of Commerce at the Twelfth Five-year Plan also put forward that “Inherit and carry forward traditional Chinese wine culture,explore wine culture resource,develop characteristic wine industry,support the planning and construction of? various creative wine culture parks,promote the integrative development of wine culture industry with tourism,leisure,exhibition and modern service.”Thus Lucky Horse is determined to be the transmitter of world wine culture.

At the same time,Mr. Lin also expressed his view of marketing.He thinks,with the 30 years of development of Chinese wine market and the change of market and consumption trend,there are three stages for the development of distributor.First stage,own brand to own the market.Second stage,own terminal to own the market.Third stage,own consumers to own the market.Now,it’s the critical transition period from second stage to third stage.

Last,Mr. Lin introduced the strategy transition and upgrade of Lucky Horse.He pointed out the old mode of Lucky Horse is to